Hoover's API Developer Blog

Announcing the D&B Marketing Prescreen Score

With the launch of Hoover’s API 3.0, we introduced several great new features. I want to call your attention to a brand new data point we are offering through the API: the D&B Standard Marketing Prescreen Score. Based on D&B’s market-leading analytics, this score predicts the likelihood of a firm paying in a severely delinquent manner (90+ days past terms) over the next 12 months.  Scores are calculated using statistical models and the most recent payment information in D&B's commercial database. Using this scoring system, a company is identified as High Risk, Medium Risk, or Low Risk.

This is a quick, cost-effective way to eliminate the riskiest prospects from sales lead lists and marketing campaigns. Pre-screening to reduce risk and drive ROI is a best practice in any economy, and it’s especially important today in order to improve salesperson effectiveness and to make the most of limited acquisition dollars.

Please note that the scores are useful for marketing pre-screening purposes only. The score is not appropriate for credit decisions for individual organizations.