Hoover's API Developer Blog

More data points, better search

We are excited to announce the release of API 3.1. In addition to the 65 million company records and 85 million people records already available to you, the API team has added new data points and search functionality based on your feedback.

Know more about your customers. Whether you are qualifying prospects or building targeted campaigns, Hoover’s is adding depth to our database to help you be more successful. New data points include:

  • The number of PCs
  • Owns vs. rents
  • Manufacturing indicator
  • Square footage
  • Women owned business indicator
  • Minority owned business indicator
  • All DBA names

Get more out of Advanced Searches. We’ve enabled search by the D&B Marketing Prescreen Score for Company and People Build a List and added the ability to Build a List of industries. With new filter and search capabilities in Family Tree you can identify more targeted cross-sell and up-sell opportunities. Filter by city, state, country, location type and record depth.

Stream richer information into your application with fewer API calls. Get the doing business as name and street address in company keyword searches.

At no additional cost, get more Hoover’s Industry information. Basic Hoover’s Industry information is now included in all API subscriptions.


To take advantage of this new functionality, we encourage you to migrate to version 3.1. Upgrading from a previous version of the Hoover’s API to the current 3.1 version primarily consists of updating the WSDL location and web service endpoint to the Hoover’s API 3.1 URLs, in addition to making some changes to your web service calls in accordance with the API documentation.