Overview

Hoover's API is an application programming interface that allows you to stream reliable, on-demand business information into your enterprise-wide systems, such as CRM systems, corporate intranets and web forms, or commercial software and web applications. Using Hoover's database of industry information, 65 million company records and 85 million people records, you can deliver valuable business insight to your employees and customers.

An application programming interface, or API, is a source code interface that an operating system, library or service provides to support requests made by computer programs. Our API enables you to supply Hoover's data in your platform or service. Simply put, you now can "plug-in" to the Hoover's database through our API to access verified, real-time information about companies, people and industries, without storing the data.

Take a closer look at the data available (click for expanded information):

  • Search for companies or executives by keyword
    • Company content:
      • Company Name
      • Company location: city, state and country only
      • Country ID
      • DUNS number
      • Annual sales
      • Primary URL
      • Hoover's Company ID
    • Executive content:
      • Person name
      • Hoover's Officer ID
      • Title
      • Company name
      • Hoover's Company ID
  • Retrieve in-depth company or executive information by unique ID
    • Company content:
      • Company Name
      • Company location
      • Company phone numbers
      • Company fax numbers
      • Annual sales
      • Company type
      • Company description (synopsis)
      • State of incorporation
      • Ownership year
      • Ownership information (Women, minority, ethnicity)
      • Industries
      • SIC Code
      • NAICS code
      • Total employees
      • Web site
      • Corporate Family Tree link
      • Ticker symbol
      • Key financial data points
      • Top 3 company executives
      • Latitude and Longitude
      • D&B Prescreen Score
    • People content:
      • Company name
      • Hoovers Company ID
      • Company location
      • Company phone numbers
      • Person name
      • Hoovers Officer ID
      • Person age
      • Biography
      • Position title
      • Salary and compensation
      • ConnectMail contact information (powered by Jigsaw)
  • Build custom lists or search the database using more than 40 criteria on companies and executives
    • Company content:
      • Company Name
      • Company location: city, state and country only
      • Country ID
      • DUNS number
      • Annual sales
      • Hoover's Company ID
      • Primary URL
    • Executive content:
      • Person name
      • Hoover's Officer ID
      • Title
      • Company name
      • Hoover's Company ID
      • ConnectMail contact information (powered by Jigsaw)
  • Search for competitors by unique ID or DUNS number
    • Top competitor
    • Company location: city, state and country only
    • Country ID
    • DUNS number
    • Annual sales
    • Hoover's Company ID
  • Obtain the corporate family tree for a company
    • Company name
    • Parent DUNS number
    • Ultimate Parent DUNS number
    • Revenue
    • Location type
    • Company location: city, state and country only
    • Aggregate total number of children
    • Children company names
    • Children Hoover's Company IDs
    • Children DUNS numbers
    • Children company locations: city, state and country only
    • Children revenue
    • This child company's children
  • Gather valuable First Research industry information
    • Call Prep Sheet:
      • Key business challenges
      • Key business opportunities
      • Fast facts
      • Talking points
    • Industry Profiles
    • State or Province Profile information:
      • Exact matches
      • Group matches
      • Industry profile SIC codes
      • Related industries
      • Related industry profiles
  • Get detailed financial and market information about companies
    • Company Financial Summary content:
      • Company type
      • List of exchanges
      • Name of exchange
      • Ticker symbol
      • Location type
      • Fiscal year end
      • Links to Hoover's Online for financial filings
      • Sales growth and sales growth percentage
      • Sales
      • Net income
      • Net income growth percentage
      • Auditor name
      • Link to company's annual report
      • Latest and previous years income statement information
      • Quarterly revenue
      • Quarterly gross profit
      • Quarterly operating income
      • Quarterly total net income
      • Quarterly diluted EPS
      • Financial and industry ratios
      • Top 3 competitors
    • Company Financial Comparison content:
      • Profitability comparison data for industry median, market median, and the company
      • Valuation comparison data for industry median, market median, and the company
      • Operations comparison data for industry median, market median, and the company
      • Financial comparison data for industry median, market median, and the company
      • Per share comparison data for industry median, market median, and the company
      • Growth comparison data for industry median, market median, and the company
    • Company Market Data content:
      • Date of reported last close price
      • Last close price
      • 52-week high and low
      • 60-month beta
      • Market cap
      • Shares outstanding
      • Dividend rate
      • Dividend yield
      • Number of institutions owning stock in the company
      • Financial and accounting ratios
      • Amount of recent insider transactions
      • Percentage of revenue growth for 12, 36, and 60 months
      • Percentage of EPS growth for 12, 36, and 60 months
      • Percentage of dividend growth for 12, 36, and 60 months
  • Retrieve news and triggers
    • Search by DUNS #
    • Search by Category
      • Executive Activity
      • General Industry
      • Management Change
      • Merger and Acquisition
      • New Product or Alliance
      • Regulation or Litigation
      • Wins or Awards

Accessing the Hoover's API production environment is not free, but it is simple. As your partner in business, we want you to be successful. Our business development team will work with you on the details of your contract.